The idea of creating a system that is outside of Facebook has led to research different types of communities. Since the product changed from B2B to B2C we did a new study that also dealt with the need of communities/companies/businesses to get out of Facebook.
We researched about the disadvantages and advantages of Facebook, what are the goals of communities when deciding to work with an individual platform and what the disadvantage and fear of users that sharing their content there.
We ask different people involved in different communities(sports, startups, moms community, collectibles, student community, Neighbors community, job search community) about their needs, goals, and daily behaviour in existing communities.
We also researched about other social networks such as - Twitter, linkedin, Kickstarter, Pinterest according to the type of content being uploaded.
In the study, we also examined the interaction of users with messages or comments and the way they upload new content and register to the platform.