The design was inspired by the product concept. The first goal was to get lost in a new place.
"not everything is about the place you were going"
Therefore, the design comes to give the mystery and curiosity that does not exist in other products in the market. We felt that the visibility in other products is so clear and obvious, that we want to show something else that creates a different experience.
We choose the abstract design because the goal is to experience a new place through the environment and not through the app.
The icons and signs were inspired by old paper maps, where the visual for every object was abstract and unexposed.