Memeni is a B2B social platform for communities. The community can be a corporation, company, private group, or any kind of organization that wants to create an individual independent platform outside of Facebook. The community provides customizable features to increase engagement such as monitoring uploaded content, communication system, and a management community interface.
Throughout the ongoing work with a variety of communities, we discovered a few problems with the user's behavior that had to lead us create the group feature.
Users didn't want to always use the search feature to find content.
Users of sports communities asked for different sections such as game tickets and deals, fan page, shop, news, and more.
Offering feature didn't answer to the marketing goals.
It was impossible to create a new feature for each kind of content of different communities.
We research various types of groups in several communities and platforms.
We draw the user journey starting from the desire to be part of a group and ended with the interaction of the users within the group. We explored different platforms such as Facebook, WhatsApp, and explore different case sensorium of uploading new content, communication, and other interaction features.
We researched both admin and users to reach the smallest resolutions of group management, operation, and participation.
Group feature in other platforms
Increasing community engagement
Increase interaction among community members
Different channels to meet diverse needs of users
An intuitive system that allows adding/manage groups for end-users and admin
Accessible information about the group name, type, and number of members of the group
Upload different content like events, challenge, fundraising, offerings, survey, photo/video upload
Quick navigation to groups feature
Simple and easy chat feature to communicate and upload a new post
The group feature is part of the community main navigation menu.
Research & functional specifications
Comunication and Delivered to programmers
Lobby groups page & info page
Other features and screens from Memeni
New post flow
Groups, Community, UX, UI